It’s one of the simplest habits available to any leader: Notice what’s going well. Say so. And yet it’s often missing.
Across dozens of 360° feedback surveys in Rwandan organisations, a consistent pattern appears. The leaders rated most effective are those who recognise others. They point out when expectations are exceeded. They express when they’re impressed. They say what they appreciate.
This kind of feedback costs nothing. It takes less than a minute. But it has a visible impact on motivation, engagement, and long-term performance.
So why is it so rare?
In my experience, it’s not a lack of care. It’s hesitation. Many leaders — especially new ones — feel unsure about when and how to offer recognition. They worry it will make them look weak, inconsistent, or uncertain. They overthink their tone, or avoid the moment entirely.
The outcome isn’t neutrality. It’s distance. And over time, that distance creates exactly what leaders are trying to avoid — disengagement, fatigue, and frustration.
Here’s how effective leaders approach recognition differently.
1. They don’t wait for a script
There’s no need to perform. Just say what you saw, and why it mattered.
You don’t need to sound like a coach or a motivational speaker. You just need to be clear and sincere.
2. They speak up — even when it feels awkward
Leadership brings visibility. You will be judged. But staying silent doesn’t protect you — it isolates you.
The most effective leaders don’t let discomfort get in the way of encouragement.
3. They don’t use aloofness to signal high standards
Distance can look like discipline. For a while. But eventually, it wears people down.
If you want to set high standards, show people what meeting them looks like.
4. They pass on praise
Effective leaders create opportunities for others to grow. They share information, invite contribution, and give credit where it’s due — even when they could use it themselves.
They don’t hoard recognition. They invest it.
5. They build the habit
Recognition isn’t an event. It’s a practice.
The most effective leaders are regular and generous with encouragement. Not because it’s nice — but because it works.
The takeaway
Leadership doesn’t require distance. Recognition doesn’t lower standards. And encouragement isn’t weakness.
If something’s working, say so. It’s one of the most effective things a leader can do.